II (16). Improper Use of Institute Name and Logo

The Institute’s name must not be used in ways that suggest or imply the endorsement of other organizations, their products, or their services. The use of the Institute’s name, logo, seal, and photographs in the advertising and other promotional material and activities of outside organizations is prohibited when such use is likely to be understood as an endorsement, even if such an endorsement is not the intention of the person or organization seeking to use MIT’s name. All proposals, therefore, for the use of MIT’s name or other identification in advertising, sales literature and videos, and commercial publicity must be submitted to the Technology Licensing Office.